Bettors will be faced with an array of choices with Ohio sportsbooks launching on Jan. 1. Among those options will be Betr, which holds itself out as the “first direct-to-consumer sports betting company to focus predominantly on micro-betting.”
Put simply, micro-betting is wagering on what is referred to in the sports gambling industry as “discrete events.”
To the average betting customer, that means being able to bet on the outcome of the next pitch, or the results of the next football snap, or the next trip down the basketball court.
To be clear, other Ohio sportsbook apps offer some form of micro-betting. It’s just that Betr says that micro-betting is its primary focus.
Lead Execs at Betr
Almost as interesting as the wagering concept are the people who run Betr.
The top two executives are founder and CEO Joey Levy and founder and president Jake Paul.
Levy is the tech guy. He is a co-founder of Simplebet, which is a B2B technology company that has developed micro-betting on American sports. Micro-betting has been popular outside the United States for several years.
Paul is known as a boxer and YouTube personality who has attracted a huge online following as well as controversy. Published reports contend Paul called COVID-19 a hoax, which he has denied having said, and of hosting an energetic party during an intense period of the pandemic that reportedly was criticized by the mayor of Calabasas, Calif.
In August, Miami-based Betr announced it had raised $50 million, much of it from Florida-area investment interests. Betr says it also had formed business relationships with a handful of famous-name athletes.
"I wasn't into sports betting until I was introduced to micro-betting," Paul said in a company news release. "Micro-betting is the TikTok-ification of sports betting and I am excited to bring it to the masses through Betr."
Micro-Betting and Responsible Gambling
Betr has said that its commitment to responsible gaming includes not allowing customers to use credit cards to fund accounts and putting deposit limits on customers, age 21-25.
While those are Betr’s announced responsible gaming strategies, some RG advocates worry that hyper-granular wagering has the potential for increasing the risk of problem behavior.
Betting begins Sunday in Ohio. Watch BetOhio.com for news on sports wagering as well as Ohio sportsbook promo codes.
Bernie Kosar to Place First Bet from Tipico
Prominent former Cleveland Browns quarterback Bernie Kosar will place the first legal sports bet on the Tipico Ohio platform at the stroke of midnight on Jan. 1, the company announced.
Tipico also announced an exclusive partnership with Cleveland-based sports and entertainment network BIGPLAY to become the presenting sponsor of BIGPLAY’S live shows and streaming programs.
Check out BetOhio.com for Tipico Ohio promo codes.
“Partnering with one of the fastest growing live sports content networks on the internet is a natural extension of our goal to captivate the diehard, impassioned fan bases across the Buckeye State” said David Paschkes, chief commercial officer of Tipico North America “We are thrilled to have the first Tipico bet in Ohio placed by Cleveland football legend and BIGPLAY host Bernie Kosar to commence a successful and long-lasting presence in the state of Ohio."