Survey: Sports Betting Preferences Among Ohioans

Survey: Sports Betting Preferences Among Ohioans
By Matthew Asher
Fact Checked by BetOhio Staff

As the regulated sports betting industry heats up around the country, one of the next major markets to emerge is Ohio. 

In May of 2021, Senate Bill 176 was introduced to legalize sports gambling in Ohio with a potential launch date of Jan. 1, 2023. 

Wednesday, June 15 is an important day for the Ohio sports betting market as it is the first day that the window opens for sports betting license applications from proprietors and supplies. The entire window will be open until July 15.

With the Ohio Sports Betting Application window launching, the Ohio Lottery Commission has pre-qualified more than 500 establishments for Ohio Sports gambling

How Many Ohioans Are Betting?

While Ohio’s sports betting market has not launched, the survey shows that 9% of Ohioans are finding ways to wager on their favorite sports and teams. This number is set to increase to 15% once sports betting is legal in Ohio. The survey also shows that 66% of Ohioans are unlikely to bet on sports once it’s legalized in Ohio. 

How Often Will Ohioans Bet?

Of the Ohio adults surveyed, more than 50% of Ohio sports bettors are expected to be on sports weekly. The survey also showed us that nearly one in five Ohio sports bettors expects to bet on sports monthly. 

Sports Betting Brand Preference

We’re not entirely sure of the full landscape of Ohio Sports betting, but with Daily Fantasy Sports already available in the state, it’s not a surprise that DraftKings and FanDuel are the two top preferred brands. Survey participants were left to select up to four sportsbooks and over 80% of Ohioans preferred those two operators above the rest. 

Event Betting Preference

Each state in the United States is responsible for its own legislation and deciding individual rules for its markets. This means each state can have its own restrictions on betting and different offerings on events. Nearly one in three Ohio Bettors would bet on U.S. Elections. 51% of Ohio Bettors would bet on award shows or reality tv show competitions. 

Survey Details

BetOhio.com commissioned YouGov Plc to conduct this survey. All figures, unless otherwise stated, are from YouGov Plc. Total sample size is 1,114 Ohio adults. Fieldwork was undertaken between February 3 – February 16, 2022. The survey was carried out online and the figures have been weighted and are representative of all Ohio adults aged 18 and over. A sports bettor is defined as someone who selected “Yes, I do” when asked if they currently bet on sports. A sports fan is defined as a respondent to select at least “I am a little bit interested in sports” in a four-point scaled level of interest in sports question. An avid sports fan is defined as a respondent to select “This is one of my TOP interests” in a four-point scaled level of interest in sports question OR Those to select top box in a four-point scaled level of interest in sports question.

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Contributors

As the current Editor and Fact Checker editor for BetOhio.com, Matthew Asher has nearly a decade of experience working in public relations and digital media marketing with the Milwaukee Brewers, St. Louis Rams, Detroit Lions and San Francisco 49ers.Matthew is passionate about the sports betting industry and has been known to explain how to bet on the NFL, College Football and other major sports leagues. He is passionate about making sure you have the most up-to-date and correct information about Ohio betting regulations.

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